The person "serves" Tram tree

01:04 | 22/02/2021

Before I met Nguyen Van Tuong, President of Khanh Hoa Agarwood Company, I confessed that I had no knowledge of Vietnamese Agarwood, and its products. I only vaguely know that Agarwood is a precious item favored by kings, aristocrats and the rich since ancient times. Countries that particularly like Agarwood are Egypt, Persia, China, Japan ...

But there is a strange thing that all these countries do not have Agarwood forest ... I was also allowed to hold a few pieces of Agarwood in some Agarwood smuggling cases that the police collected from the early 1980s. century ago. Bring those pieces of Agarwood, bring it to burn, stick her nose in and smell it, there is no difference compared to ... firewood!

But then, "everything depends" - Once I met Xuan Truong, the owner of two famous tourist resorts, Bai Dinh and Tam Chuc, I was given two boxes of Huong Tram with the label "ATC Tram Huong Khanh. Hoa ”. Looking at the price of each box is nearly 5 million, I was stunned! Realizing my surprise, Mr. Truong said: "Listening to you talking about meditation, I know you practice meditation ... You should use this kind of incense, you will feel a difference".

Listening to him, when I meditated, I burned Khanh Hoa Huong Tram and indeed, I immediately noticed the strangeness of the dreamy smoke rising, different from the normal incense smoke ... And I saw the Agarwood smoke to help the onion. If I meditate earlier, I "enter the Jhana" and make the Mind more serene, calm, and free ... Until now, I can "enlighten" something that has not been understood for a long time: Why Agarwood is popular so much, and why is it so expensive, and more importantly why say "Agarwood is the Spirit of Heaven and Earth", which can "Connect people to gods" ...

As fascinated by Tram smoke, I met Nguyen Van Tuong and from the beginning, he showed me: This is an "unusual" businessman!

The person
Agarwood essential oil, a premium product of Khanh Hoa Agarwood Company

The "unusual" of him, is his view in business is very unique and very humane. He said that "saying the market is like a battlefield" is just a way of expressing the severity of business, but it is selfish and very wrong in nature. If we say so, when going to the "battlefield", we have to kill each other by all means, there must be losers and winners. But in business, if we just hope "I win", just think for my own benefits and try to defeat the opponent, that is a mistake. What to do for everyone to eat, everyone to develop, and to have the thought of "I'm fine, I'm glad"! Listening to him, I was surprised and I just "enlightened" something new, like "enlightened" about Agarwood.

Then, I kept being led by Tuong in his story "looking for Tram" but I could not get rid of it. I was lost in a world of myths, of holiness and sophistication, elegance, nobility and, alternately, the aspiration also brought the "spirit" of Nguyen Van Tuong's Tram.

With Thought, there is a strange life. “Firstly choose a career. Second home building. Third to get married ”- Those are the three most important things in a man's life. Normally it would be "Job Chooser". Choosing the right career for your short forte is the foundation for a sustainable future.

But there are also cases where "the profession chooses him" and when looking at the career that person builds and their aspirations for the development of the profession they pursue, the more clear "The job is to assign them to work. there".

If following the "Career Chooser" style, Nguyen Van Tuong has become a technical officer, or a journalist, because he studied Electronics and Telecommunication Engineering, and started his career as a technician. Radio Voice of Vietnam, permanently residing in the Central Highlands. But then life pushed, making him go into the business road Agarwood - A plant can be considered "national treasure" of Vietnam.

The person
Mr. Nguyen Van Tuong, Chairman of ATC Company - Khanh Hoa Agarwood

Actually, Agarwood is also available in some other countries such as Indonesia, Malaysia, Myanmar ... But Vietnam's Agarwood concentrates mostly in Khanh Hoa, Quang Nam, Quang Ngai, Dak Lak ... is the best type of Agarwood. , has the highest value in the world, and is also the most sought after by the rich in the Middle East, China, Japan, and Taiwan. According to documents left by the French, every year, the Hue court required the provinces to provide local products for the court's needs to use on ceremonies, Tet holidays, and daily needs of Palace. Among those products are Ky nam and Agarwood. In 1899, Hue court requested Khanh Hoa to provide the following quantities: 35 live Agarwood; 83 livre Aggressive incense. Hue court will pay for the amount of Agarwood purchased in the locality, but usually much lower than the selling price in the market. For example, the price of a live Agarwood in the market is 60 mandarins, the court will pay 20 francs. Agarwood collection for the court was in charge of the provincial officials.

In 1900, in the writings about the Montagnards in Son Phong (Quang Ngai), the author Emmanuel Durant (missionary in Kim Son - Ninh Binh) recorded about the products of Quang Ngai, there are many parts about Frankincense. According to him, Agarwood is one of the rich sources of Son Phong (Quang Ngai), but the exploitation of this product has eradicated, making the source of agarwood in this area exhausted. According to Durant, Agarwood is a lump of the tree stem generated from the wounds of the tree, has a scent called "resin" (encens).

According to Durant, in Chinese medicine, people often use Ky Nam to treat abdominal diseases, asthma, and wind attacks. He said that the use of Ky Nam still has spiritual significance.

People put a piece of Ky Nam in a small bag to wear around the neck in the hope of bringing all luck, wealth and possibly bringing happiness to the whole family. The leaders also often wear necklaces made of Agarwood.

Agarwood in general and Ky Nam in particular are very commercially valuable, albeit a very small piece. In the old days, wealthy families or aristocrats took sticks of incense to burn for fragrant. In China, the king is considered the son of heaven, he often uses incense sticks made of Agarwood powder to burn in religious ceremonies, to meet spiritual and spiritual needs.

According to CH. Crevost, a conservator at the Indochina Museum of Agriculture, Trade and Industry, in the early colonial period, the French conducted research on plants in Vietnam and Indochina in general, in the immediate future. is to serve the logging industry, the papermaking industry. However, they are also studying plants for medicinal use. The Indochina Museum of Agriculture, Trade and Industry has also researched and made a collection of fragrant wood types in Vietnam, including the gourd tree, also known as the mountain that produces Agarwood.

According to Nguyen Van Tuong, in order to study Agarwood, it is necessary to have an institute-sized research institute ... China has no gourd trees, or no Agarwood, but they have a quite famous Agarwood Research Institute. And in Vietnam, we are the place with the highest quality Agarwood in the world, the output is quite large, but from the past until now, no one has thoroughly researched on Agarwood, all of which are "understood according to way of each person ". And so, Agarwood is a type of tree bearing legendary properties is more and more a fantasy curtain woven by people from the stories "devouring, looking for Tram" and many other thrilling stories. Nguyen Van Tuong told me briefly about the gourd trees and other types of Agarwood, Ky Nam.

August Chevalier (Director of Indochina Institute of Science) also confirmed that Agarwood is derived from Aquilaria Crassna tree. This wood, when burned, gives off a very sweet aroma.

Eug. Lagrillière – Beauclerc, an employee of the French colonial ministry, in 1899, he was sent to work in Indochina. He went from north to south, east to west, all over the countries of the Indochina Federation. In 1900, he published a book describing the history and geography of the countries of Indochina, including many references to Agarwood. According to him, in Nam Ky people use 4 types of wood with different scents, including: Tram Huong and Ky Nam.

Kì Nam is also indicated under the name bois de Calambac. This is a wood with a very rare scent. People use Ky Nam as a perfume and as a medicine.

Briefly tell about the process of forming Agarwood and Ky Nam so that you can read more.

The world knows how to use Agarwood since ancient times. And they consider Agarwood as the most sacred plant, Agarwood smoke is able to connect the mortal with the spiritual world - that is the reason why Agarwood becomes a treasure of religions.

Talking about the values ​​of Agarwood, it takes many pages and there are many documents of many countries researching on Agarwood. China, there are no Agarwood trees, but they consume the most Agarwood in the world and have a whole Agarwood Research Institute. As for the story of Vietnam's "looking for Tram", it has existed since ancient times, and besides the truths about the plight of the seekers, it is often mixed with a bit of myth, a bit of sacredness ...

Aromatherapy is the "ancient world's luxury luxury goods" before both silk and pepper. The Egyptian and Babylonian aristocrats used aromatherapy from around 3500 BC, stone works from 2500 BC praised the sea voyage serving the aromatherapy to the region of Punt. Camels were popularly used as a means of transporting aromatherapy for customers in Arabia Felix and the Mediterranean in the 1500s BC. It travels north along the Arabian coast of the Red Sea, then heads west through Sinai.

Aromatherapy here is Boswellia sacra (Tram Huong) and myrrh (Commiphora myrrha) mainly in southern Arab and northern Somalia. Agarwood and rosemary are luxury goods because they belong to both sacred and mundane aspects. First of all, it brings a scent that separates the rich from the odor of everyday life. It is also used to make medicine, embalming and is considered the scent of the cupid. Spiritually, when the scent of Agarwood creates a light, thin, wavy smoke, it will slowly connect to heaven and its fragrance will satisfy the gods. In India and China the major spiritual holidays are using Agarwood, while the Jews consider "that haze to be a veil for the very presence of the Almighty".

In an ancient Babylonian manuscript copied in 1635 B.C.E., the Mother Goddess asked: "Did the God of Extil come to offer incense?" Huong was an indispensable part of the worship of gods in the ancient Near East. Prehistorians noticed that certain things gave off a pleasant smell when burning a fire so some people looked for plants for this purpose. What humans enjoy, they will expect their gods to enjoy and bless them as well.

In ancient Egypt there were drawings of incense burners and incense records brought from the remote lands of the Dynasty during the 5th dynasty (c. 2500-2350 BC). The import of aromatherapy into Egypt dates back to the Old Kingdom period (2686 - 2181 BC) with the phrase "put myrrh on your head, dress you with fine linen". Frankincense is less common than myrrh, but a quantity of it has also been found in graves.

For the Jews, the guidelines for preparing for the sacred incense offering mentioned in the Bible end with prohibiting anyone from making such incense for personal purposes. However, the Jews may already have two types of incense, one for general rituals and the other for self-described in the Bible, "Fragrances and incense are a joy to the heart."

In the ancient Near East, incense was often used in religious and royal ceremonies. Kings and mandarins often celebrate incense offerings and the priests burn incense. Huong is only for the noble class whether in Egypt or Babylonia or in Israel. On a rock dating back to about 1175 BC, there is a king standing in front of a deity with a incense stick lit among them.

Alexander the Great especially liked burning many aromatherapy at the holy altar. Leonides, the teacher of Alexander complained that: "He adored the gods by forcing the incense to release the smoke" and after Alexander conquered the Arab "sent Leonides a ship full of incense, with the words the message asking him to cultivate the gods without limits.

Ancient Romans spent a lot of money on spices. Initially the ancient Greeks and Romans sacrificed their spirits with people, and then sacrificed with animals. However on the tripod next to the sacrificial altar is the acera, which contains incense. The offering of incense plays an important role in Roman religious rites, and incense is exempt from national tax while other goods are subject to 25% import duty. At Titus archway of Rome square depicts Emperor Titus carrying a bag of Agarwood entering the capital after taking Jerusalem. Due to the need for Agarwood, the Roman Empire gradually controlled Arabia Felix in the first and second centuries AD and made the aromatherapy route at sea and on land safer and cheaper.

The trade of aromatherapy is evident at the stone temples and tombs at Petra (c. 1550 BC) the capital of the ancient kingdom of Nabataea, south of present-day Jordan. This area was recognized as a UNESCO World Heritage Site in 1985 and described as "one of the most valuable cultural assets of mankind". The type of incense that Alexander sent to his teacher was captured from the warehouses in Gaza on the way from Tire to Egypt (estimated quantity of products was 15 tons of Agarwood, 3 tons of rosemary). In Egypt, after the goods were shipped they continued to produce Agarwood into frankincense, the production was strictly controlled to prevent workers from stealing this precious aroma. Stein compared the ancient aromatherapy trade to the heroin trade today

In the Arab World History, the Prophet Mohamet, the founder of Islam especially preferred to use Frankincense essential oil and use Agarwood smoke to "talk" with St. Ala.

When he started sticking with Tram, Nguyen Van Tuong met many difficulties, even being tricked by his friend to sell nearly all his business built in Hanoi. But without a word to blame you, no resentment ... Thought to build up from the beginning. And it seems that his heart with Agarwood has felt with God and since 2007, he has been doing business every day more smoothly. Entrepreneur Nguyen Van Tuong also found himself a lucky man in the rare Tram profession.

Now, not to mention the huge wealth of Agarwood and Ky Nam blocks in the Agarwood Museum in Nha Trang city, Chiang also has thousands of hectares of Agarwood trees, and woodworking facilities. Tram, an extracting base of Tram oil in some localities.

The Tram Huong Museum of businessman Nguyen Van Tuong is a very popular tourist spot in Nha Trang. On average, each day, there are over 1000 visitors to admire the extremely unique works of the nature bestowed and by the hands of Vietnamese artists and the good thing is not to pay, but also to be served attentively. about drinking water, resting place.

His company Tram Huong Khanh Hoa has never let the business management agencies of the province have to "freak out" about production and business activities. Tax is fully paid, employees' benefits are guaranteed; making great contributions to the social security activities of Khanh Hoa province and localities with production facilities of the Company; organized many big and famous cultural events to help promote the tourism industry of Khanh Hoa province ... However, Nguyen Van Tuong is also quite a businessman and knows how to avoid fame and glory. Especially in social and charity activities, Tuong contributes to help the poor, builds schools ... very quietly and knows how to avoid the scrutiny of the press.

The person

But Nguyen Van Tuong is not satisfied with what he has done with Tram.

God has chosen him to "serve Tram" so how to deserve the "faith" of the spirit. That is the constant pain of Nguyen Van Tuong. The most important thing that he always hurts is how to make Agarwood as well as those who do Agarwood be understood and appreciated by society. Sacred and pure, Agarwood deserves to be seen as the most noble cultural and spiritual land of the Vietnamese people.

Right from the moment Agarwood is taken out of the list of national banned goods, Nguyen Van Tuong has raised a belief: Agarwood will definitely step into the world, will be the embodiment of the Vietnamese people. The story of Tram Huong is also the story of Vietnam: Through suffering, still a friendly people, loving peace, the fragrance of Tram as well as the soul of the Vietnamese, persistent and tolerant. Nguyen Van Tuong always thinks that: The way to bring Agarwood to the world is definitely not his own way. It is also the journey of the people who make Tram, the farmers who grow the gourd tree. How do those people really accompany you, understand Tram's value, participate in the value chain sustainably?

To him, Tram is not a tree that helps farmers "eradicate poverty" but "helps the poor get rich". Only with that, the people today who are still poor, still struggling can live a long time with Tram, dedicated to Tram to make valuable products.

But to get rich by planting Agarwood, it takes a long time, even a very long time. It takes at least 15 years for a tree to be planted from planting to harvesting Agarwood (medium quality). To have high quality Agarwood, it will take many more years. Therefore, it is necessary to help farmers change their thinking about Agarwood, and it is important to help them grow Agarwood: help with seedlings, with technology, with fertilizers and help them have food and clothing. while waiting.

But wanting to do this requires a basic, methodical plan and must go from the root. This means that there should be scientific studies on the growth, development and creation of Agarwood of plants. It is necessary to know each type of Agarwood tree, then what soil is suitable, when it is planted, when it is wound to create Agarwood; Then must research to use Agarwood so that the highest economic efficiency and the most unique. To do so, a Agarwood Research Institute is required. Agarwood and products of Tram can only reach the world, become the national treasure of Vietnam when there are adequate scientific studies and application into practice.

Nguyen Van Tuong is applying for the establishment of Agarwood Research Institute and with its financial potential, the Institute will surely recruit scientists, will have the most advanced scientific equipment, to analyzed to ... the ends of the Tram.

Regardless of the heart of "Servant of Agarwood", the ceremony of Agarwood is held on the night of April 30th anniversary of the nation in Nha Trang City Square, marking the special spiritual - cultural position of Deep. For the first time, those who are living can hear, be seen, stand in the space of the gods, of the Holy Mother Thien YA Na. For the first time, millions of Vietnamese and international friends were allowed to "listen to Tram tell a thousand years' story" - a story about the power of nature and human aspirations. During the ceremony, Khanh Hoa Agarwood Museum was officially enrolled in the Book of Records of Vietnam and the three Indochinese countries, marking a new phase of the journey to affirm the vitality and value of Agarwood.

Another aspiration of businessman Nguyen Van Tuong is to build the "World Agarwood Trading Center" in Nha Trang. If there is this Center, surely the Agarwood businessmen in the world, along with those who love the Agarwood from the Middle East, Japan, China ... will have to come to get products from the Tram tree. You must be worried about the wrong quality or counterfeit goods. Coming to Agarwood Trading Center, they will also get “national treasure” products from a Vietnamese national treasure. Agarwood at that time was not only present in the spiritual - cultural life but also in economic life, becoming an economic branch with Vietnamese identity, Vietnamese values, for Vietnamese people and for Vietnamese people.

The path of the "Servant of Agarwood" has now reached world forums, touching the hearts of friends from five continents. The name "Vietnam - Agarwood Country" was proudly mentioned by Nguyen Van Tuong at the Global Leadership Alliance Forum (Club de Madrid) last October, receiving special affection and respect from 102 former Presidents and Prime Ministers of the 60 largest countries in the world, along with hundreds of scholars and famous global businessmen. At the forum, the story of Agarwood has become a shining model for great efforts for Vietnam: A country with a deep history, culture towards the future with a long-term vision and specific capacity, which can spread on a global scale.

There has been a lot of success, but that is still not enough to slow down the "Servant of Agarwood" steps. Nguyen Van Tuong continues, tirelessly, looking for answers to countless questions: How can Agarwood bring high economic value to Vietnamese people? How to optimize products from Agarwood? How can everyone be rewarded and feel Tram's beauty? how to use and reward will bring boldness and honor the Vietnamese cultural identity - that is the desire and aspiration of businessman Nguyen Van Tuong. And if you can't do that, then you are the one to be at fault with Tram

Nguyen Nhu Phong